Hair care from a softer world.
Serums, oils, shampoos and masks made in small batches. Every ingredient is listed in full on its page, and every bottle comes with a patch-test note.
What is on every bottle and every page
Every ingredient, in full
The complete list sits on every product page and on the box.
A patch-test note in every box
Try a small amount on your inner arm first and wait 24 hours.
Small batches, dated
Each bottle carries its batch and best-before date.
30-day returns
Unopened bottles come back for a refund, no forms.
A small shelf for every part of the routine
Bottles people come back for
Find your territory
Choose the pattern your hair grows in. We map a three-step routine, and tell you what to change for an oily or dry scalp.
The Plains
Hair that falls flat and fast. It can look weighed down by heavy products, so we keep things light.
Oily at the roots? Swap in Clear Root Gel Shampoo. Dry or tight scalp? Add Scalp Reset Scrub once a week.
The Tides
Waves like some slip and a little weight. A leave-in cream-serum keeps the pattern together.
Oily at the roots? Swap in Clear Root Gel Shampoo. Dry or tight scalp? Add Scalp Reset Scrub once a week.
The Spiral Hills
Curls tend to be drier, so we add a weekly mask and wash with a creamy, low-lather shampoo.
Oily at the roots? Swap in Clear Root Gel Shampoo. Dry or tight scalp? Add Scalp Reset Scrub once a week.
The Coil Gardens
Tight coils love moisture and gentle handling. Go slowly, detangle wet with plenty of slip.
Oily at the roots? Swap in Clear Root Gel Shampoo. Dry or tight scalp? Add Scalp Reset Scrub once a week.
Read the label like a map
Our formulas are short and each ingredient comes with a plain-words note. Fragrance, when used, is named too.
Patch test first
Put a coin-sized amount on your inner arm, wait 24 hours, and stop using it if skin turns red or itchy. Keep out of eyes.
Dewline Leave-in Serum
30 ml · full ingredient list…then preservative, pH adjuster and a light fragrance, all listed on the product page.
Said by people, in daylight
Sample reviews written for this demo store. Your real customer reviews appear here.
I stopped dreading wash day. The shampoo is gentle and the label made patch testing easy to remember.
Maya R., TorontoShort ingredient list, easy to read. My curls feel softer after the weekly mask.
Ama K., LondonThe serum is light and does not leave my fine hair greasy. Shipping took four days.
Lena S., BerlinPlain answers, no fog
Will it make my hair grow or stop hair fall?
No. Our products are cosmetics for cleansing, softness, shine and comfort, and we make no promise about growth or hair loss. If you are worried about thinning, please speak with a doctor.
Are your products suitable for sensitive skin?
Do the patch test first: a small amount on the inner arm, wait 24 hours. If you react, stop using it. Every product page lists the full ingredients so you can check against what you know bothers you.
How do I choose for my hair type?
Use the Hair Atlas above. Pick straight, wavy, curly or coily and you get a three-step routine, plus a swap for an oily or a dry scalp.
Do you offer subscriptions?
Not yet. We offer a refill reminder email instead: tell us when you want to be reminded and we send one note when it is time. There is no automatic charge.
What about shipping and returns?
Free tracked shipping over $60; otherwise $5 in the US and $12 worldwide. Unopened bottles can be returned within 30 days for a refund.
One note, when it is time
Leave your email and we send a single reminder about 8 weeks after you order, plus new-shelf news now and then. No automatic charges.
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